​Beneath The Seats stands as a beacon of empowerment, dedicated to championing the cause of black women-owned small businesses that have long dwelled in the shadows of the business world. This thriving group, despite being one of the fastest-growing segments of entrepreneurs, often struggle to keep their businesses going. These visionary women are bound by a relentless determination, often being the backbone of their families while shouldering the added burden of supporting extended relatives through the complexities of health and finance. Their relentless pursuit of entrepreneurial dreams, in many cases while also being in the traditional labor force, is a testament to their unyielding spirit.
Our Mission 
​Our mission at Beneath The Seats is to help these amazing business owners get the word out about their products and services online. We extend a hand, offering invaluable PR and digital marketing support to aid them in positioning their exceptional products and services within the digital realm. Through various support vehicles such as content strategy and brand guiding, websites, newsletters, and social media, we help them articulate their narratives in a way that resonates profoundly with their intended audience.
What makes us unique is that we look at things from a black feminist perspective. This means we focus on helping those who face the toughest challenges, especially those who are dealing with multiple problems. We believe that by giving a voice to the most marginalized, we can make a big difference for everyone.
Our Founder
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As the founder of Beneath The Seats, Ra’Shanna Couch, brings to the table a decade's worth of experience. She has her BS in Mass Communications focusing on Public Relations and minoring in African American studies from Virginia Commonwealth University. In addition, she has worked in corporate communications, working with more than 100 companies in various aspects of digital marketing. Having lent her wisdom to countless entrepreneurial friends and family, and collaborated with non-profit organizations spearheaded by black women, her journey has been one of immersion into the very communities she aims to serve. It is this profound understanding, fortified by first-hand experiences, that propels her to provide the essential services her community requires. In essence, Beneath The Seats is more than a business; it is a lifeline, an advocate, and a voice for those who haven’t had a fair chance, poised to catalyze transformation in the entrepreneurial landscape.